Product Marketing Manager

About the Company

Plane is an incisive response to config-heavy, opinionated, and restrictive project management software. In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear. We are a well-capitalized, revenue-positive modern product start-up on a mission to empower teams with the simplest work management experience on the planet.

Responsibilities

• Own positioning and messaging for Plane’s suite, including Project Management, Wiki + Docs, Intake, and Plane AI
• Lead end-to-end product launches, including narrative, assets, and distribution
• Conduct customer and prospect interviews to capture pains and triggers
• Create sales collateral such as decks, one-pagers, demo scripts, and FAQs
• Own copy for product, solution, industry, and comparison web pages
• Partner with Growth to improve user activation and feature adoption
• Define success metrics for launches and track pipeline influence

Requirements

• 4–8 years in product marketing for B2B SaaS
• Proven ability to build positioning and messaging that drives revenue
• Strong writing skills for web-ready copy and launch assets
• Experience leading cross-functional launches end-to-end
• Comfort with technical audiences (developers/IT) and enterprise buyers
• Ability to use quantitative and qualitative data for decision making
• Strong execution skills in an async, fast-moving environment

Preferred Qualifications

• Open-source, open-core, or multi-edition SaaS experience
• Familiarity with enterprise security and compliance contexts (SSO, audit, air-gapped requirements)
• Experience with partner-led distribution or community-driven GTM
• Strong competitive instincts in work management or devtools categories