Product Marketing Manager

Responsibilities

• Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from initial concept to launch and member adoption.
• Develop high-impact positioning and messaging architectures, transforming complex technical frameworks into clear, motivating narratives.
• Act as the primary marketing point of contact and "Voice of the customer" in cross-functional forums to align product development with member goals.
• Partner with Product, Design, and Research teams to synthesize member insights and UX research into actionable product requirements.
• Create multi-audience enablement tools, including playbooks and sales battlecards, for both B2B (Brokers/Providers) and D2C (Members) audiences.
• Monitor and analyze product-specific KPIs, such as adoption rates and conversion deltas, to identify optimization opportunities.
• Ensure all product claims and marketing materials comply with healthcare regulatory environments and state-filing requirements.

Requirements

• Bachelor's degree or 4+ years of commensurate professional experience.
• 4+ years of relevant marketing experience, specifically driving go-to-market strategies for new products.
• Demonstrated expertise in feature-to-benefit translation, persona development, and drafting multi-channel messaging houses.
• Proven ability to manage complex project timelines and coordinate high-velocity asset production with creative teams.
• Strong stakeholder management skills with experience presenting GTM strategies to cross-functional leadership.
• Analytical rigor with the ability to use data to measure GTM success and member sentiment.

Preferred Qualifications

• Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech.
• Hands-on experience with generative and evaluative research to drive product strategy.
• Experience building sales enablement toolkits specifically for brokers or third-party distributors in the healthcare space.
• High comfort level with AI/LLM product narratives and explaining complex technical guardrails to non-technical audiences.

Benefits

• Competitive base salary ($117,576 - $154,318 per year) and annual performance bonuses.
• Comprehensive medical, dental, and vision benefits.
• Unlimited vacation program, 11 paid holidays, paid sick time, and paid parental leave.
• 401(k) plan participation, life and disability insurance, and paid wellness time/reimbursements.

About the Company

Oscar is the first health insurance company built around a full-stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.