Product Marketing Manager

Responsibilities

• Lead the end-to-end go-to-market (GTM) process for new product launches
• Translate product capabilities into clear, compelling marketing narratives and positioning
• Collaborate with Product, Marketing, Research, and Legal teams to ensure messaging alignment
• Identify marketing channels and partner with channel owners to execute campaigns
• Own special projects related to researching, framing, and validating marketing claims
• Build scalable mechanisms and processes to improve product launches

Requirements

• 6+ years of experience in product marketing for consumer-facing (B2C) products
• Experience with in-house marketing teams in tech or digital product space
• Proven experience partnering with product teams and cross-functional stakeholders
• Strong product sense and ability to translate complex features into user-centered messaging
• Ability to thrive in evolving, ambiguous environments
• Strategic thinker with strong communication and collaborative skills

Benefits

• Competitive salary and performance-based bonus
• 401(k) with company match
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week
• Top-tier medical, dental, vision, and life insurance
• Paid parental leave
• Stock awards and exclusive access to Noom’s products

About the Company

Noom is a consumer-led digital health company on a mission to help people live better, longer. We connect people to content, coaching, community, and clinicians to build lasting habits through science and technology.