Product Marketing Manager

Responsibilities

• Design pricing, tenure, and product strategies to improve profitability
• Build and manage customer loyalty and rewards programs
• Analyze customer, repayment, and transaction data to identify growth opportunities
• Manage customer database and CRM for segmentation and targeted campaigns
• Launch and optimize e-commerce platform, product listings, pricing, and promotions
• Conduct market research and competitor analysis
• Track KPIs, create dashboards, and measure business performance
• Collaborate with Product, Engineering, Finance, Operations, and Marketing teams

Requirements

• 3–6 years of Product Marketing, Product Management, or Growth experience
• Experience in Fintech, Lending, Consumer Finance, or Consumer Tech
• Hands-on experience designing and managing Customer Loyalty/Rewards Programs
• Strong knowledge of Product Pricing, Unit Economics, and Margin Optimization
• Experience analyzing customer, repayment, or transactional data
• Experience with CRM/Customer Database Management and customer segmentation
• Experience launching or managing E-commerce Platforms
• Strong proficiency in Excel, SQL, Power BI, or Tableau
• Excellent stakeholder management and cross-functional collaboration skills

Preferred Qualifications

• Experience working in African or Emerging Markets
• Knowledge of device financing, digital lending, or BNPL products
• Familiarity with marketing automation and customer lifecycle management