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Posted 7 hours ago
Product Marketing Manager
MetaformsProduct Marketing Manager
Perks & benefits
Education AllowanceHealth InsuranceCommissionPaid LeaveRelocation Allowance
Requirements
5-8 years product/growth marketing experience, B2B SaaS background, Demand generation expertise, Copywriting skills, Data-driven decision making
Skills
MarketingDigital MarketingB2BSaaS
About the role
About the Company
Metaforms is redefining how market research gets done. Our AI platform empowers the world's leading research agencies to scale 10x faster while maintaining uncompromising quality. Serving Fortune 500 companies across the globe, we are a Series A funded company experiencing rapid growth.
Responsibilities
- Own the demand generation strategy and execution across content, paid, outbound, events, and partnerships
- Build and optimize a repeatable pipeline engine to drive qualified leads to Sales
- Define and track key metrics including MQLs, conversion rates, CAC, and pipeline contribution
- Develop differentiated positioning and messaging for the market research and AI automation space
- Lead go-to-market planning and execution for new product features and launches
- Create sales enablement materials such as battlecards, pitch decks, and case studies
- Conduct customer interviews to synthesize insights for positioning and product priorities
Requirements
- 5–8 years of experience in product marketing or growth marketing, ideally in B2B SaaS
- Proven track record of owning and growing a demand generation function
- Strong understanding of the full marketing funnel from awareness to revenue
- Hands-on experience running multi-channel campaigns
- Ability to write sharp, compelling copy independently
- Data-driven mindset with experience building dashboards and setting targets
- Ability to build systems and processes from scratch in a zero-to-one environment
Preferred Qualifications
- Experience marketing AI-driven or data-heavy SaaS products
- Familiarity with the market research industry or data/analytics verticals
- Experience with marketing automation tools, CRM platforms, and attribution tooling
- Prior experience in a high-growth startup environment
Benefits
- Full family health insurance
- $1,000 USD annual learning and development budget
- Dedicated mentor and coaching support
- Free snacks and dinner at the office
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Get started — it's freeProduct Marketing Manager
Metaforms · Bengaluru
