Product Marketing Manager

Responsibilities

• Identify and evaluate new product and business opportunities within the Washing Machine category to support sustainable sales growth.
• Conduct market penetration assessments, customer mapping, and competitor benchmarking to strengthen product positioning.
• Develop tailored product proposals, value-selling materials, and pricing strategies aligned with customer requirements.
• Support the Sales team in negotiations, client meetings, technical product discussions, and deal closing.
• Create and execute strategic sales and marketing action plans to expand market reach across B2B, B2C, and corporate channels.
• Oversee end-to-end project coordination, including product training, installation monitoring, and alignment with after-sales support.
• Collaborate with Engineering, Service, and Supply Chain teams to ensure high-quality execution of projects.
• Assist distributors and dealers by implementing marketing initiatives such as roadshows, seminars, and promotional campaigns.
• Prepare monthly sales reports and market performance analyses to support data-driven decision-making.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Engineering, or a related field.
• At least 3 years of experience in Product Marketing, B2B Sales, or Corporate Sales.
• Proven experience within the consumer electronics or home appliances industry.
• Strong communication, interpersonal, and negotiation skills with the ability to engage high-level decision-makers.
• Analytical mindset with the ability to interpret market data and translate insights into actionable strategies.
• Proactive, self-driven, and capable of managing multiple projects in a fast-paced environment.
• Willingness to travel for fieldwork, client meetings, or dealer support.
• Possession of a personal vehicle is considered an advantage.

Preferred Qualifications

• Professional certifications in Sales, Marketing, or Product Management.

About the Company

LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. With a rich history spanning over six decades, we operate on a global scale across domains including Home Appliance & Air Solution, Home Entertainment, and Vehicle Components Solutions. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all through high ethical standards and customer-value creation.