Product Marketing Manager

Responsibilities

• Develop sharp, customer-first positioning and messaging for Kikoff's core products.
• Own marketing landing pages and execute A/B tests on messaging and copy to optimize conversion.
• Conduct customer research through interviews, surveys, and data analysis to inform product decisions.
• Lead go-to-market (GTM) execution for new features and products, including launch coordination and post-launch measurement.
• Maintain competitive and market intelligence to support product and growth teams.
• Collaborate cross-functionally with Product, Design, Growth, and Customer Support teams.

Requirements

• 3+ years of product marketing experience.
• Proven experience with GTM execution, messaging, and customer research.
• Strong analytical mindset with the ability to use data to inform decisions.
• Excellent written and verbal communication skills.
• Ability to work in a hybrid capacity, requiring presence in the San Francisco office three times a week.

Preferred Qualifications

• Experience in consumer tech or fintech industries.
• Experience conducting qualitative and quantitative customer research.

About the Company

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. We have built a suite of products that help millions of people build credit, access liquidity, and save money. We value extreme ownership, clear communication, and a strong sense of craftsmanship.