Product Marketing Manager

Responsibilities

• Own product launch strategy end-to-end
• Increase qualified pipeline by 30%+ quarterly
• Develop compelling messaging for B2B buyers
• Drive product adoption and retention metrics
• Align cross-functional teams on GTM execution
• Conduct market research & competitive analysis
• Create content & copywriting for marketing campaigns
• Utilize CRM & marketing automation tools to track performance
• Analyze data & reporting to optimize marketing strategies
• Collaborate with product, sales, and marketing teams on GTM initiatives

Requirements

• Product positioning & messaging
• Go-to-market strategy
• Market research & competitive analysis
• CRM & marketing automation tools
• Data analytics & reporting
• Content creation & copywriting
• Product launch management
• Cross-functional collaboration
• Strategic thinking
• Storytelling & communication