Product Marketing Manager

Responsibilities

• Shape commercial value propositions including sponsorship packages and exhibitor offerings
• Develop and refine account-based marketing (ABM) strategies
• Partner with sales and portfolio pillars to ensure strategic alignment
• Establish regular reporting cadence for commercial KPIs like MQL growth and pipeline acceleration
• Provide actionable insights and recommendations to stakeholders
• Collaborate with sales teams to provide data-driven insights and messaging frameworks
• Work with campaign managers to create strategic briefings for execution
• Leverage account intelligence and analytics to inform segmentation and targeting

Requirements

• Proven experience in product marketing
• Expertise in strategy development and KPI analysis
• Strong ability to build cross-functional relationships with sales and brand teams
• Exceptional analytical skills in forecasting and segmentation
• Excellent communication and presentation skills
• Familiarity with analytics platforms and reporting tools
• Adaptability to a fast-paced, dynamic environment

Preferred Qualifications

• Interest in applying advanced tools such as AI to enhance marketing strategies

Benefits

• 15 to 25 days PTO plus 10 national holidays and birthday leave
• 401k match and ESPP offering
• Health, vision, and dental insurance
• Parental leave and wellbeing support
• Career development through LinkedIn Learning and mentoring
• Volunteer days and charity match funding

About the Company

Informa Markets, a division within Informa, creates global platforms for industries by organizing large-scale branded events and providing year-round online platforms for business research and lead generation.