Product Marketing Manager

Responsibilities

• Develop foundational messaging and positioning for Health Plan and Public Sector segments.
• Translate complex product capabilities into compelling, data-driven narratives and pitch decks.
• Lead strategic pursuit leadership by creating customized sales assets, executive summaries, and proposal content.
• Act as the primary marketing lead within cross-functional pursuit pods to manage timelines and deliverables.
• Partner with analytics and actuarial teams to develop pre-sale tools and business cases.
• Tailor core product stories to resonate with specific buyer dynamics, including fiduciary and transparency needs.

Requirements

• 5+ years of product marketing experience, specifically in sales enablement, GTM strategy, or complex B2B deal support.
• Proven ability to develop high-quality messaging, positioning, and market-facing assets.
• Exceptional analytical skills with the ability to translate complex data into commercial narratives.
• Experience leveraging AI to produce high-quality marketing and sales content.
• Strong project management skills and the ability to lead cross-functional teams in fast-moving environments.
• Proficiency in Google or Microsoft Suite.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred Qualifications

• Experience in healthcare, digital health, or employer benefits environments.
• Familiarity with public sector or health plan buying dynamics and procurement processes.
• Experience supporting highly tailored sales pursuits involving executive audiences and customized demos.

Benefits

• Remote-first culture.
• Comprehensive medical, vision, and dental coverage.
• 401(k) savings plan through Fidelity.
• Paid Time Off (PTO) and Discretionary Time Off (DTO).
• 12 weeks of 100% Paid Parental leave.
• Family Building & Compassionate Leave, including fertility and adoption support.
• Work-from-home reimbursement.

About the Company

Included Health is a healthcare company delivering integrated virtual care and navigation. We are on a mission to raise the standard of healthcare for everyone by breaking down barriers to provide high-quality care for every person in every community.