Product Marketing Manager

Responsibilities

• Own end-to-end paid media strategy and execution across LinkedIn, Google, Meta, and emerging platforms
• Build and scale launch campaigns that generate qualified leads and pipeline
• Optimize spend efficiency including CPL, CAC, and ROAS
• Manage the demand-gen funnel including landing pages, lead capture, and nurture sequences
• Develop launch playbooks and coordinate timelines across product, sales, and design teams
• Translate complex product capabilities into conversion-focused value propositions
• Partner with creative teams to produce ad assets, demo videos, and case studies
• Equip sales teams with battlecards, talk tracks, and objection-handling guides

Requirements

• 4+ years in demand generation, growth, or product marketing
• Hands-on ownership of paid media campaigns (LinkedIn, Google, Meta)
• Proven track record of driving measurable lead and pipeline results
• Fluency in funnel and attribution metrics (CPL, CAC, ROAS, conversion rate)
• Experience with HubSpot, Google Analytics, or Salesforce
• Strong strategic, analytical, and writing skills

Preferred Qualifications

• Tech industry experience
• Experience marketing construction, real estate, or deep-tech products
• Background in category creation
• Familiarity with B2G market segments
• Experience scaling a product marketing function from an early stage

About the Company

ICON is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment.