Product Marketing Manager

Responsibilities

• Own the full user acquisition funnel from the first screen to purchase, identifying and fixing conversion bottlenecks.
• Propose, plan, and run structured A/B tests to increase user engagement and funnel efficiency.
• Conduct market research and competitive analysis to identify product improvement opportunities.
• Collaborate with designers, creatives, and developers to implement changes quickly.
• Monitor core performance metrics and deliver clear updates on what scales and what doesn't.
• Prioritize experiments based on potential impact and speed to launch.

Requirements

• Deep understanding of monetization, specifically familiarity with subscription models and pricing strategies.
• Proven experience with full funnel lifecycle ownership, from ideation and research to implementation and analysis.
• Strong analytical foundation with proficiency in Amplitude or Tableau.
• Knowledge of event-based analytics and key metrics such as CR, CTR, ARPU, LTV, CAC, and retention.
• Upper-Intermediate English proficiency or higher.
• A growth mindset with a curiosity to explore new approaches and a willingness to take ownership.

Benefits

• Work within an ambitious team on a socially impactful education product.
• 20 working days of paid vacation per year, plus public holidays.
• Office equipped with a reliable shelter, generators, and satellite internet.
• Medical insurance and full sick leave compensation.
• Compensation for English language learning, external training, and professional courses.
• Access to company doctor, office massages, and various sports activities like yoga and boxing.

About the Company

Codefinity, part of Genesis, was founded in 2021 to help people worldwide learn coding, data analysis, and machine learning. We are building a platform designed to empower millions of users to enter the world of programming and software development.