Product Marketing Manager

Responsibilities

• Develop and execute comprehensive product marketing strategies for CX solutions targeting enterprise customers
• Craft compelling product positioning, messaging, and value propositions for various enterprise personas
• Conduct in-depth market research, including competitor analysis and customer trends
• Collaborate with product, sales, and customer success teams to create engaging content like whitepapers, case studies, and webinars
• Develop sales enablement tools including battle cards, decks, and training materials
• Lead end-to-end GTM activities for product launches and post-launch analysis
• Partner with demand generation teams to optimize lead acquisition and conversion
• Utilize marketing platforms such as HubSpot, Salesforce, or Marketo to manage campaigns and analytics

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 7-10 years of experience in enterprise-level product marketing, specifically with CX products
• Proven success managing marketing strategies for complex enterprise customer bases
• Proficiency in marketing tools such as HubSpot, Salesforce, Marketo, or Google Analytics
• Strong background in SaaS marketing targeted at enterprise segments
• Extensive experience with Account-Based Marketing (ABM) strategies and tools
• Exceptional storytelling, communication, and presentation skills

Benefits

• Comprehensive health, dental, vision, life insurance, and disability plans
• Eligibility for 401(k) plan after 30 days of employment
• 11 paid holidays and 12 weeks of parental leave
• Flexible "free time" PTO policy for sick time or vacation

About the Company

Fractal Analytics is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Under the brand Cogentiq, Fractal provides a secure, scalable, enterprise agentic AI platform that enables teams to build, test, and deploy multi-agent workflows with strong observability and guardrails.