Product Marketing Manager

About the Company

Formal is a data security platform designed to help teams understand and control their data on autopilot. We are building a modern protocol-aware reverse-proxy for datastores and APIs, trusted by leading companies such as Ramp, Gusto, and Notion. Formal is backed by top-tier VCs including Thrive Capital and Y Combinator.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives and target audiences
• Build marketing campaigns including in-person events, digital events, social/PR, and customer marketing to drive pipeline
• Create and maintain product positioning and messaging to differentiate Formal in the market
• Produce high-quality marketing collateral such as whitepapers, case studies, blog posts, and sales enablement materials
• Work with sales teams to develop pitch decks, demo scripts, and sales tools
• Plan and execute product launches across all teams
• Analyze marketing performance metrics to optimize ROI and tactics

Requirements

• 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity
• Proven track record of launching and marketing complex technical products
• Strong understanding of data security, compliance frameworks (GDPR, CCPA, HIPAA), and cloud technologies
• Excellent written and verbal communication skills for translating technical concepts
• Experience developing go-to-market strategies and sales enablement materials
• Analytical mindset with ability to use data for decision-making
• Collaborative spirit to work across different teams and stakeholders

Preferred Qualifications

• Experience in early-stage startups within the security or data management space
• Strong project management skills
• Creativity and innovation in marketing strategy and content development
• Passion for technology and industry trends

Benefits

• 100% medical, dental & vision insurance coverage for employees
• Partial coverage for dependents
• Flexible PTO