Product Marketing Manager

Responsibilities

• Lead go-to-market strategy and storytelling for a cloud-native ECAD platform
• Develop personas and messaging that resonates with electronic design engineers
• Build and cultivate an early-adopter community of product champions
• Produce technical marketing content including blog posts, demo videos, and tutorials
• Conduct customer discovery through interviews and surveys to inform product roadmap
• Coordinate cross-functional product launches and beta programs
• Perform competitive intelligence on tools like Altium, KiCad, and OrCAD
• Enable sales teams with demos, decks, and objection handlers
• Track metrics such as sign-ups, activation, and retention to iterate on strategy

Requirements

• Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
• 4+ years of product marketing experience, ideally in B2B SaaS
• Experience marketing CAD, ECAD, EDA, PLM, or engineering software preferred
• Experience launching or growing early-stage products
• Proven track record of creating technical written and video content
• Must be a U.S. citizen, permanent resident, or granted asylum due to export control laws

About the Company

Cadonix is a global leader in cloud-delivered ECAD tools for the end-to-end design, simulation, and management of wire harness designs. Part of the Re:Build Manufacturing family, Cadonix provides the Arcadia suite, a web-based platform designed for modern collaborative engineering workflows.