Product Marketing Manager

Responsibilities

• Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
• Develop and execute GTM strategies for new product launches, features, and market expansions
• Define target segments such as hedge funds, market makers, asset managers, and ETFs to build tailored value propositions
• Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
• Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
• Partner with Sales and Trading teams to improve win rates and accelerate deal cycles
• Act as the voice of the customer to influence product roadmap and prioritization
• Work with content, PR, and growth teams to drive pipeline through campaigns and thought leadership

Requirements

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
• Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
• Proven ability to own GTM strategy and execute cross-functional launches
• Experience partnering with Sales and directly influencing revenue outcomes
• Exceptional communication skills with the ability to simplify complex financial products
• Highly analytical, organized, and comfortable operating in fast-paced environments

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave and paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs

About the Company

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. As the operational backbone of the digital economy, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms.