Product Marketing Manager

Responsibilities

• Own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features
• Develop and maintain a product growth roadmap aligned with Product and Analytics
• Build and maintain buyer personas based on behavioral patterns and feature usage
• Brief Lifecycle Marketing on feature launches with audience targeting and key messages
• Partner with Analytics to define measurement frameworks and track feature adoption metrics
• Synthesize behavioral data to advocate for buyer-facing product improvements
• Generate hypotheses about buyer behavior to structure analytical approaches

Requirements

• 4+ years of product marketing or growth marketing experience
• Experience in a two-sided marketplace environment
• Proven track record of launching product features and driving adoption
• Strong data fluency and ability to make evidence-based decisions
• Experience collaborating with Product and Engineering teams in agile environments
• Proficiency with tools such as Salesforce, Amplitude, Jira, or Braze
• Experience with landing page optimization or conversion rate experimentation

Preferred Qualifications

• Background in marketplace businesses, recommerce, wholesale, or supply chain
• Exposure to SEO/AEO content strategy for product discovery

Benefits

• Competitive compensation packages including bonus and options
• Medical, Dental, and Vision benefits
• Paid Time Off and matching 401(K)
• Support for continuing education
• Team offsites and social events

About the Company

B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Led by eBay veterans, B-Stock powers the circular economy by facilitating the resale of millions of items annually.