Product Marketing Manager, Attendee

Responsibilities

• Develop attendee marketing strategies for multiple events, ensuring alignment with business objectives and brand identity.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features.
• Support the development of pricing strategies, offer calendars, and forecasting models to optimize revenue.
• Design and implement retention and acquisition strategies to maximize lifetime value and expand audience reach.
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Optimize the attendee journey from acquisition to retention in collaboration with Campaign Managers and Comms Planners.
• Monitor key KPIs, including registration rates, conversion metrics, and Net Promoter Scores (NPS).

Requirements

• Proven experience in attendee marketing or product marketing.
• Expertise in value proposition development, go-to-market strategies, and integrated campaign execution.
• Strong analytical skills with experience in forecasting, segmentation, and KPI reporting.
• Ability to build strong cross-functional relationships with brand, operations, and strategic insights teams.
• Exceptional communication and collaboration skills with the ability to influence stakeholders.
• Adaptability to work in a fast-paced, dynamic environment with shifting priorities.

Preferred Qualifications

• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.

Benefits

• Hybrid work model with flexibility to work from home.
• Competitive salary range of $75,000-$90,000/YR.
• Comprehensive benefits including 401k match, health, vision, and dental insurance.
• Generous PTO, including birthday leave and the ability to work from almost anywhere for up to four weeks a year.
• Career development opportunities through bespoke training and LinkedIn Learning access.
• Employee Stock Purchase Plan (ESPP) with a minimum 15% discount.

About the Company

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets, providing year-round online platforms, data, and digital content that supports the flow of knowledge and transactions globally.