Product Marketing Manager

Responsibilities

• Own the go-to-market (GTM) strategy for consumer lending products
• Define product taxonomy, naming, and positioning frameworks
• Codify and adopt a cross-BU launch playbook
• Co-own the consumer-facing positioning and messaging for CF
• Own the web messaging and positioning layer for the company website
• Define and implement cross-sell narratives across BNPL, CF, and Marketplace
• Build and operationalize a customer insights engine using JTBD and persona development
• Use data to optimize campaigns and build business cases

Requirements

• 5+ years of experience in product marketing
• 2-3 years of experience in high-growth B2C fintech
• Proven track record of executing GTM strategies for major product launches
• Experience with qualitative and quantitative research (customer interviews, A/B testing, data analysis)
• Ability to translate complex product features into compelling narratives
• Experience with website messaging and content strategy
• AI-augmented mindset for research, content, and analysis

Preferred Qualifications

• Deep understanding of the consumer financial services landscape
• Experience building scalable enablement tools for customer-facing teams

About the Company

Addi is a leading financial platform in Colombia, building the future of payments, shopping, and banking. As a fast-growing marketplace and Buy Now, Pay Later provider, Addi provides banking solutions and commerce services to millions of customers and thousands of merchants.