Product Marketing Lead

About the Company

At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations.

Responsibilities

• Own company and product positioning, messaging, and narrative development
• Lead product launches and bring new capabilities to market with clarity and urgency
• Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
• Develop customer stories, case studies, and proof points that support enterprise sales
• Partner with leadership on category creation and strategic communications
• Conduct market, customer, and competitive research to inform GTM strategy
• Shape website copy, campaign messaging, and other core external-facing materials

Requirements

• 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
• Exceptional ability to distill complex technical products into crisp positioning and messaging
• Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
• Strong commercial instincts and an understanding of enterprise buying motions
• Excellent writing skills across website copy, decks, case studies, and thought leadership
• Comfort operating in ambiguity and building the function from 0 to 1
• Bachelor’s degree or equivalent practical experience

Preferred Qualifications

• Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets