Product Marketing Lead

About the Company

Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI. The TFH and World tech stacks make this possible: the Orb verifies real, unique people, World ID proves it privately, and World App puts these capabilities, and more, in people’s hands.

Responsibilities

• Drive product positioning, key messages, and in-product communication
• Partner with Product, Design, and Engineering to shape World ID’s value and trust model within the product experience
• Lead in-app copy, UX messaging, and developer-facing SDK language
• Build and execute marketing strategies to communicate World ID value to end-users, developers, and KOLs
• Lead GTM strategy for strategic events and product launches
• Develop educational content including web pages, videos, articles, and guides
• Create product documentation, case studies, and whitepapers for partner enablement
• Craft marketing assets like decks and brochures to support sales and developer advocacy
• Conduct market research to identify trends in identity verification and DeFi
• Influence product roadmaps based on market insights and developer feedback

Requirements

• 5+ years of product marketing or related experience
• Experience in blockchain, decentralized technologies, or digital identity solutions
• Strong understanding of Web2 and Web3 ecosystems
• Experience building marketing collateral for developer engagement
• Exceptional written and verbal communication skills
• Proficiency in creating case studies, pitch decks, and technical documentation
• Collaborative mindset for cross-functional work with engineering and partnerships

Preferred Qualifications

• Familiarity with Web3 technologies (blockchain, dApps)
• Experience working with developers and partners

Benefits

• Healthcare, dental, and vision
• 401(k) plan and match
• Life insurance
• Flexible time off
• Commuter benefits
• Professional development stipend