Product Marketing Lead

Responsibilities

• Own CRO strategy for the whole Findies business, including testing roadmaps and prioritization
• Manage web funnel design and optimization to maximize completion rates and intent signals
• Design and iterate on paywall screens, pricing displays, and trial offers
• Run a structured A/B testing engine including hypothesis formation and statistical interpretation
• Monitor and analyze funnel metrics such as quiz CVR, paywall conversion, and LTV
• Conduct cohort and retention analysis to understand cancel rates and rebill curves
• Identify and validate new marketing angles and target personas
• Build and mentor a team of 1–3 Product Marketing Managers
• Translate data and test results into clear narratives for leadership

Requirements

• 3+ years in Product Marketing, Growth Product, or CRO roles in subscription apps or B2C
• 1–2 years in a senior or lead capacity
• Direct ownership experience with subscription metrics (CVR, rebill rates, CPA, LTV)
• Proven track record of measurable funnel improvements
• Hands-on experience with A/B testing and experiment design
• Strong copywriting skills for quiz flows and paywalls
• Data fluency and ability to perform cohort analysis
• Leadership experience and ability to mentor others
• Upper-Intermediate English or higher

About the Company

talentC is a talent solutions provider, and Findies is an AI-first e-commerce network helping women discover lifestyle products.