Product Marketing Lead

Responsibilities

• Serve as the category owner for AI functions, setting narrative, market positioning, and GTM motion
• Lead go-to-market launches for new AI features in coordination with product, engineering, and communications
• Develop launch assets including messaging frameworks, demos, one-pagers, and customer stories
• Define use cases, personas, and buying journeys for enterprise AI adoption
• Partner with product management to align solutions with the roadmap and business outcomes
• Build adoption programs to move customers from awareness to activation
• Collaborate with industry and partner marketing to integrate AI narratives into verticalized campaigns
• Work with growth marketing to build integrated campaigns and establish performance metrics

Requirements

• 10+ years in product marketing, cloud marketing, or technical GTM roles
• Significant experience in enterprise software, AI/ML platforms, or developer-focused products
• Proven track record of owning and executing high-impact GTM motions
• Working knowledge of ML, AI, and agent systems (LLMs, RAG pipelines, multi-agent orchestration)
• Ability to communicate effectively with both data scientists and executive-level stakeholders
• Exceptional written and verbal communication skills
• Strong analytical mindset with data-driven decision-making skills
• BS/BA degree required; MBA or technical graduate degree preferred

About the Company

Snowflake is powering the era of the agentic enterprise, providing the AI Data Cloud where the world's most important data lives and becomes actionable through products like Cortex AI and Snowflake Intelligence.