Product Marketing Lead

About the Company

Rapsodo is a leader in sports technology and data analytics, providing professional-grade technology for athletes to enhance performance. The company collaborates with major partners including the PGA of America, Golf Digest, and various MLB teams.

Responsibilities

• Define clear, differentiated positioning for Diamond products across customer segments
• Translate product capabilities into compelling customer value propositions
• Own end-to-end go-to-market strategy for product and feature launches
• Build repeatable launch playbooks and ensure readiness across all channels
• Develop product packaging recommendations and provide input into pricing decisions
• Equip Sales and commercial teams with tools, narratives, and enablement materials
• Build understanding of the competitive landscape and market dynamics
• Act as the integrator across Product, Growth & Marketing, and Customer Experience teams

Requirements

• 8+ years in Product Marketing or Go-To-Market roles
• Proven track record of owning product launches and GTM strategy
• Experience in technology, consumer electronics, sports technology, or SaaS-enabled hardware
• Ability to translate product capabilities into clear positioning and market impact
• Experience leading cross-functional initiatives and driving alignment
• Ability to operate in fast-paced, evolving environments
• Experience leveraging data and modern tools to inform decisions