Product Marketing Lead

About the Company

FLORA is building the first creative operating system: an infinite canvas designed for the generative computing paradigm. Backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, the platform is used by world-class creative powerhouses like Pentagram, Lionsgate, and Nike.

Responsibilities

• Own GTM strategy, messaging, and launch strategy for product releases
• Develop positioning for professional creatives that avoids generic AI-tool framing
• Write and refine launch copy across hero messaging, video scripts, email campaigns, and social briefs
• Own the narrative across the homepage, product pages, and ICP-specific landing pages
• Work with leadership on thought leadership, editorial, and educational content
• Partner with Sales to translate deal blockers into sharper messaging and collateral

Requirements

• 5+ years in product marketing with prosumer and B2B experience
• Exceptional writing skills
• Strong editorial instinct with a rejection of jargon
• Ability to manage broad PMM surface area including launches, website, content, and enablement
• Strong ICP intuition and ability to find audience-specific insights