Product Marketing Lead

Responsibilities

• Lead the planning and execution for a range of scaled marketing initiatives across Fanatics Sportsbook
• Partner with Product, Platform, CRM, Media, Social, Creative, Commercial, and Research teams to lead campaign rollouts
• Work with Performance Media teams to shape messaging and creative outputs for acquisition and lower-funnel initiatives
• Lead product marketing launches by translating feature functionality into compelling customer-facing messaging
• Contribute to messaging development, campaign briefs, and creative reviews
• Surface customer, category, and competitive insights to inform positioning and future campaigns
• Lead post-campaign analysis and synthesize performance learnings for optimization
• Champion brand consistency across all activations, ensuring alignment with brand guidelines and tone of voice

Requirements

• 6–8 years of experience in brand marketing, product marketing, campaign management, or consumer marketing
• Strong understanding of brand marketing fundamentals including positioning and messaging
• Ability to balance strategic thinking with executional rigor and attention to detail
• Experience managing multiple stakeholders in fast-paced, cross-functional environments
• Strong organizational, communication, and project management skills
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

Preferred Qualifications

• Experience within sports, gaming, entertainment, consumer technology, or culturally-driven brands
• Deep understanding of the sports landscape, fan behavior, and the sports betting ecosystem

About the Company

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally through commerce, collectibles, and betting & gaming.