Product Marketing Lead

Responsibilities

• Own end-to-end GTM strategy for assigned product areas, from initial positioning through launch and long-term adoption.
• Develop deep customer understanding and translate insights into compelling narratives, personas, and clear positioning.
• Drive product adoption through both sales-assisted motions and lifecycle-driven CRM communications.
• Partner closely with Product, Design, and Revenue teams to influence product roadmaps and program design upstream.
• Align senior stakeholders and executives through data-driven narratives, positioning documents, and clear business cases.
• Establish clear ROI for GTM bets by setting measurable goals and conducting post-mortems and optimizations.
• Utilize AI tools to accelerate PMM workflows and elevate the overall craft of the marketing team.

Requirements

• 10+ years of experience in product marketing or closely related GTM roles, with at least 6 years in core PMM.
• Proven track record of owning GTM strategy end-to-end and leading initiatives from concept to outcome.
• Experience driving adoption via sales enablement or lifecycle/CRM-driven motions.
• Strong experience conducting or directing customer research to inform strategy.
• Ability to communicate with clarity and credibility at the executive level.
• Proficiency with and active adoption of AI tools to enhance productivity and craft.
• A bias for action and the ability to iterate quickly in a fast-paced environment.

Preferred Qualifications

• Background in STEM, management consulting, or quantitative fields.
• Experience in high-growth or scaling environments where PMM infrastructure was being built.
• Experience marketing complex or highly technical products.
• Background in two-sided marketplaces where brand and buyer motions are distinct.

Benefits

• Competitive salary and equity packages.
• Comprehensive benefits designed to support life inside and outside of work.
• Access to the latest enterprise AI tools to help you work smarter.
• A collaborative environment with sharp, kind, and generous colleagues.

About the Company

Faire is a technology wholesale platform built on the belief that the future is local. We use the power of tech, data, and machine learning to connect independent retailers around the globe with the best products from around the world, leveling the playing field for small businesses to thrive.