Product Marketing Lead

About the Company

Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis.

Responsibilities

• Help shape and scale Basic Capital’s brand voice, tone, and creative identity
• Turn complex financial concepts into simple, compelling narratives
• Create marketing that feels inevitable, modern, and unmistakably Basic Capital
• Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
• Build creative that breaks through feeds and conversations
• Translate product truth into stories that drive adoption
• Create content that educates without being boring
• Work cross-functionally with product, design, sales, and leadership

Requirements

• Experience launching and managing marketing initiatives end-to-end
• Strong writing and storytelling skills
• Ability to run projects with speed, independence, and attention to detail
• Strong creative instincts across content, campaigns, and distribution
• Comfort working in a fast-moving environment

Preferred Qualifications

• Experience in fintech, consumer finance, investing, or benefits
• Strong social instincts and an understanding of modern distribution
• Experience with brand campaigns, IRL activations, or unconventional marketing