Product Marketing

About the Company

Grotto is the AI platform that supercharges multifamily real-estate teams during the moments that matter most. We build a platform that guides leasing agents in real-time during calls and tours to help them build rapport, handle objections, and convert more prospects into signed leases.

Responsibilities

• Build and own Grotto's content engine from scratch, including blog, SEO/AEO/GEO strategy, thought leadership, and customer stories
• Create sales collateral such as one-pagers, decks, case studies, and competitive positioning
• Own presence at industry conferences, including booth materials, speaking proposals, and sponsorship strategy
• Develop the narrative around AI + humans in multifamily
• Partner with the CEO, GTM team, and Design to ensure brand consistency
• Stand up marketing infrastructure including analytics, keyword research, and measurement frameworks

Requirements

• At least 2 years in product, design, or engineering at an early or growth-stage startup
• 3-8 years of experience in product marketing, content marketing, or a related role
• AI-native with genuine enthusiasm for the space
• Proven track record of building programs or narratives from scratch
• Strong writing skills with the ability to translate technical ideas into compelling content
• Experience with SEO fundamentals
• Based in New York City

Preferred Qualifications

• Experience in proptech, real estate, or operationally complex industries
• Experience with conference marketing and field events