Product Marketer

Responsibilities

• Develop and execute content strategies including thought leadership, case studies, blogs, and product messaging
• Refine product positioning and create sales enablement materials in collaboration with sales and product teams
• Execute targeted demand generation campaigns and support Account-Based Marketing (ABM) initiatives
• Monitor marketing funnel performance and build dashboards for actionable insights
• Craft targeted email campaigns to nurture CRM segments and convert leads
• Organize and execute industry events such as conferences and executive dinners

Requirements

• 4+ years of experience in content marketing, product marketing, and lead generation
• Experience working within the US market, preferably in B2B SaaS
• Proven experience in a fast-paced startup environment
• Proficiency with marketing automation tools like HubSpot
• Experience with Google Analytics and Tag Manager
• Strong skills in copywriting, UX, and design principles

About the Company

Pibit.ai is a high-growth startup looking for strategic marketers to drive brand awareness, lead generation, and customer marketing through compelling narratives and high-impact campaigns.