Product Marketer, Growth

Responsibilities

• Own the conversion engine across the website and mobile app to turn interest into appointments
• Lead the optimization of the digital customer journey through a structured CRO program and testing roadmap
• Build and optimize the full acquisition funnel, including creative assets, messaging segmentation, and ad-to-page alignment
• Support strategic launches for new product categories, state expansions, and utility programs via landing pages and in-app moments
• Own user journey analytics, including cohort analysis, conversion metrics, and incrementality testing
• Partner with Product, Engineering, and Marketing teams to ship funnel improvements from brief to deployment
• Leverage AI tools to accelerate the workflow between ideation, testing, and learning

Requirements

• 7–10 years of product marketing or growth experience, ideally at a high-growth B2C company
• Hands-on experience owning a DTC website and conversion funnel
• Proven experience designing and shipping A/B and multivariate tests across creative, pages, and offers
• Proficiency in funnel analytics and attribution, including cohorts and incrementality
• Proficiency with AI-enabled workflows to drive speed and efficiency

Preferred Qualifications

• Experience in home services, energy, construction tech, or the trades
• Background in B2C businesses where data and testing drive the product roadmap
• Experience with considered-purchase funnels involving multiple user sessions
• Familiarity with Agile SCRUM methods and B2B2C program marketing

Benefits

• Equity
• Medical, Dental, and Vision insurance
• Generous PTO and unlimited sick days
• Workstation stipend

About the Company

Zero Homes is on a mission to electrify the world’s homes for healthy and sustainable living. We are building a frictionless experience for homeowners, contractors, and utilities to make residential electrification fast, easy, and affordable.