Product Manager, Web Presence

About the Company

Profound is the marketing platform for the AI era. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we provide brands with the intelligence to see how AI represents them and the Agents to act on it.

Responsibilities

• Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance
• Work with the marketing team to enable them to build out template pages and be content owners
• Define and maintain conversion paths and customer journeys across the site
• Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates
• Partner with PMM to ensure messaging, positioning, and content are accurately reflected
• Partner with design to brief, review, and ship new page designs and site updates
• Manage the relationship with engineering to scope, prioritize, and QA web development work
• Own and maintain the marketing web roadmap and backlog
• Establish and report on web KPIs such as traffic-to-MQL conversion and demo request rate

Requirements

• 4+ years in a web product, growth, or digital marketing role
• Strong design sensibility and obsessive attention to craft
• Hands-on experience with CMS platforms, A/B testing tools, and web analytics
• Ability to work across marketing, design, and engineering teams
• Highly organized with a bias toward shipping and backlog management
• Deep curiosity regarding conversion optimization and buyer behavior