Product Manager (Private Label)

Responsibilities

• Develop communication and activation campaigns including toolkits
• Manage internal communication channels to promote private label brands
• Conduct qualitative and quantitative consumer studies to anticipate market trends
• Analyze business performance by category and consumer type
• Manage product portfolios and provide marketing mix recommendations
• Build innovation plans based on consumer trends and studies
• Collaborate with Purchasing and Quality teams to develop new offers
• Define visual identity for product packaging

Requirements

• Student in Master's level (BAC +4/+5) from a business school, university, or agro-engineering school
• Specialization in marketing
• Previous experience or strong marketing sensitivity
• Proficiency in Canva and PowerPoint
• Analytical and synthesis skills
• Strong interpersonal skills

Preferred Qualifications

• Knowledge of analysis tools such as Nielsen or IRI

Benefits

• 60% reimbursement of Pass Navigo
• 15% discount on purchases in Halles
• CSE benefits including cinema and theme park tickets
• Employee restaurant meal discounts
• Opportunities for career evolution (CDI, Graduate Programme, CDD)