Product Manager - Marketing Technology

Responsibilities

• Own the delivery of the Goals Platform experience, shipping new digital experiences and expanding data visualisation capabilities
• Manage B2B web experiences, including the pricing page, through experimentation and optimization
• Partner with cross-functional teams of engineers, designers, marketers, and analysts
• Prioritize work across competing pieces and manage stakeholder alignment
• Use qualitative and quantitative data to identify opportunities and size impact
• Run A/B testing and conversion rate optimization (CRO) to lift engagement
• Manage projects end-to-end from scoping and build to launch and iteration

Requirements

• Solid experience as a Product Manager in web or digital marketing
• Proven track record in experimentation, optimization, and growth (A/B testing, CRO)
• Proficiency with qualitative and quantitative data analysis
• Strong communication skills with ability to lead with key messages
• High degree of autonomy and bias to action
• Ability to prioritize effectively and make sound trade-offs
• Comfort using AI tools to accelerate research and execution

Preferred Qualifications

• Experience with B2B or SaaS web experiences such as pricing pages and lead capture

About the Company

Canva is a global design platform redefining how the world experiences design. The Marketing Technology (MarTech) group builds the digital experiences that connect millions of people to Canva through marketing websites, landing pages, and scalable engagement platforms.