Product Manager

Responsibilities

• Develop and execute comprehensive short- and long-term marketing strategies and annual brand plans for La Roche-Posay product franchises.
• Oversee the complete product lifecycle, including strategic forecasting, pricing, inventory management, and post-launch evaluation.
• Manage the marketing budget and optimize ROI to ensure the franchise meets growth and profitability (P&L) targets.
• Design and execute 360-degree omnichannel marketing campaigns integrating trade marketing, digital activation, e-commerce, PR, and medical detailing.
• Collaborate with Digital and E-commerce teams to drive online presence, search optimization, and social commerce conversions.
• Work with Medical Relations teams to build advocacy among dermatologists, pediatricians, and pharmacists.
• Analyze market trends, competitor activities, and consumer behavior using internal data and syndicated research (Nielsen, IQVIA).
• Lead cross-functional alignment with Sales, Supply Chain, Regulatory Affairs, and global teams.

Requirements

• 5+ years of experience in product marketing or brand management within the FMCG or Beauty/Cosmetics industries.
• Proven track record of managing major product launches and driving market share growth.
• Demonstrated experience in managing product P&L, budget allocation, and forecasting.
• Degree in marketing, business, or a related field.
• Fluency in both English and the local language.

About the Company

L'Oréal is a global leader in beauty, dedicated to creating products that empower consumers through science and innovation. In Taiwan, we drive excellence across various brands, including La Roche-Posay, focusing on dermatological expertise and consumer-centric marketing.