Product Manager, Internal Tools

Responsibilities

• Own and deliver internal tools and platform features end to end, from defining requirements through development and launch
• Write clear user stories and product requirements for operations, chatbot, and AI workflows
• Partner with operations, promotions, analytics, and engineering to identify gaps in back-end systems
• Support chatbot and AI initiatives by defining use cases and automation workflows
• Use data and research to inform roadmap priorities and measure success against KPIs
• Design internal user flows and operational journeys to ensure efficient tooling
• Partner with engineering to build scalable Salesforce-based workflows and internal platforms
• Contribute to go-to-market planning for internal tool launches and ensure operational readiness

Requirements

• 3+ years of experience as a Product Manager, preferably in an agile B2C organization
• 3+ years of experience owning end-to-end product features including back-office and backend requirements
• Strong ability to partner with engineering and communicate technical requirements
• Excellent written and verbal communication skills
• Highly collaborative with experience working cross-functionally

Preferred Qualifications

• Experience building products for internal users (promotions, support, risk, or compliance)
• Familiarity with Salesforce, CRM, or CMS platforms
• Exposure to AI, automation, or chatbot product initiatives
• Experience in online gaming, betting, or casino industry

About the Company

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally across Commerce, Collectibles, and Betting & Gaming.