Product Manager, Global Marketing

Responsibilities

• Support development and execution of upstream marketing strategy across the APM capital systems portfolio.
• Partner with cross-functional stakeholders to support roadmap planning for patient monitoring hardware, software, connectivity, and digital ecosystem initiatives.
• Conduct Voice of Customer (VOC) activities, including customer interviews, site visits, and market research, to identify customer needs.
• Translate market insights into product requirements, feature recommendations, and strategic marketing inputs.
• Collaborate with R&D, engineering, clinical, regulatory, and commercial teams during product development.
• Support the development of business cases, market assessments, and competitive analyses.
• Monitor market trends, emerging technologies, and competitive activity to identify growth opportunities.
• Support commercialization planning and launch readiness in partnership with downstream and regional marketing teams.
• Contribute to customer-facing messaging, positioning, and value propositions.

Requirements

• Bachelor’s degree required; MBA preferred.
• 6–10+ years of product management or upstream marketing experience within medical devices, healthcare technology, or capital equipment.
• Experience operating within cross-functional matrix organizations.
• Strong analytical, problem-solving, and strategic thinking skills.
• Strong communication and presentation skills.
• Willingness and ability to travel up to 30%.
• Ability to work onsite in Irvine, CA.

Preferred Qualifications

• Experience with patient monitoring solutions.
• Interest in connected care, digital health, and software-enabled platforms.

About the Company

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and we work to find transformative solutions that turn dreams into possibilities across design, engineering, manufacturing, and marketing.