Product Manager

Responsibilities

• Own the AEO & SEO product roadmap for G2 and GetApp platforms
• Lead product strategy for AI-powered search visibility including structured data and schema markup
• Drive SEO-informed product improvements regarding site architecture, indexability, and Core Web Vitals
• Design product flows and landing pages to convert organic visitors into engaged buyers
• Partner with Technical SEO, Content Creation, Engineering, and Design teams
• Define and track KPIs for organic traffic, keyword rankings, and AEO citation rates using tools like Amplitude and Looker
• Design and run A/B tests and experiments for page templates and structured data

Requirements

• 4 - 8 years of product management experience, ideally in SEO, content platforms, or organic growth
• Solid understanding of technical SEO, on-page optimization, and search engine crawl behavior
• Familiarity with AEO concepts and AI-powered search landscapes like ChatGPT and Perplexity
• Strong analytical skills with experience using data to drive product decisions
• Proven track record of cross-functional collaboration between technical and content teams
• Experience in agile environments shipping products at pace
• Proficiency with tools such as Jira, Confluence, Amplitude, Looker, and SEO platforms like Semrush or Ahrefs
• Strong English communication skills

Preferred Qualifications

• Experience with marketplace, review, or software comparison platforms
• Exposure to programmatic SEO and content-at-scale approaches
• Experience working in a global team across multiple time zones

About the Company

G2 is the world's largest and most trusted software marketplace, helping businesses make informed decisions through trusted insights from real software users.