Product Manager, Funnel & Activation

Responsibilities

• Own the full funnel from signup through sustained engagement, with a mandate to reimagine the onboarding experience.
• Dramatically improve how users find success by designing experiences that meet their specific roles and use cases.
• Lead AI-powered personalization across setup, in-product guidance, and re-engagement.
• Build a rigorous experimentation practice and drive fast learning cycles across the team.
• Partner with cross-functional teams to ship cohesive, adaptive user experiences.

Requirements

• 4-8 years of product management experience.
• Proven experience owning activation, onboarding, or retention metrics.
• Strong experimentation and measurement skills, including knowing when to use (and not use) A/B testing.
• Ability to lead and execute on AI-powered personalization strategies.
• A customer-obsessed mindset with the ability to connect solutions to real user problems.
• Ability to balance a big, ambitious vision with pragmatic, incremental delivery.

About the Company

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.