Product Director, Direct Mail

Responsibilities

• Manage the entire life cycle of the Direct Mail channel product, including strategy, planning, and P&L accountability.
• Lead cross-functional capability development projects involving operations, technology, data partners, and vendors.
• Conduct financial analyses and develop pricing models to support strategic investment and channel-embedded pricing.
• Collaborate with senior leadership to develop Direct Mail strategies aligned with long-term financial goals.
• Drive the go-to-market process for capability launches, including sales enablement and marketing collateral.
• Evaluate new product ideas and format innovations while ensuring compliance with financial regulations and data security.
• Create and communicate quarterly capability roadmaps and prioritize feature enhancements.

Requirements

• Bachelor's Degree required.
• 8+ years of leadership and management experience.
• Extensive expertise in direct mail operations, postal economics, and print production.
• Proven experience with P&L management and financial modeling.
• Demonstrated, hands-on proficiency using AI tools to accelerate product workflows and documentation.
• Strong analytical, communication, and strategic thinking skills.
• Proficiency in Microsoft Office software.

Preferred Qualifications

• Master's Degree.
• Experience in financial services advertising or product management.

Benefits

• Medical, dental, and vision coverage.
• Generous Paid Time Off (PTO) allowance.
• Annual bonus incentive program.
• Life insurance and pet insurance options.

About the Company

Vericast is the financial institution performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement, and navigate change through the power of data, technology, and people. With 150 years of financial services expertise, we provide advanced analytics and integrated solutions to help thousands of financial institutions achieve more.