Product Director, Digital Channels

Responsibilities

• Manage the entire life cycle of the Digital Channels product portfolio, including strategy, planning, and P&L accountability.
• Lead cross-functional capability development projects involving technology, data, and agency partners.
• Conduct financial analyses and develop pricing models for programmatic, paid search, paid social, and hyperlocal channels.
• Set digital channel strategies aligned with financial goals and emerging advertising trends.
• Drive go-to-market processes for new digital offerings, including sales enablement and marketing collateral.
• Evaluate new digital advertising opportunities while ensuring compliance with financial services regulations.
• Create and communicate quarterly product roadmaps to define capability enhancements.

Requirements

• Bachelor's Degree required.
• 8+ years of leadership and management experience.
• Extensive expertise in digital media channels, specifically programmatic, paid search, paid social, and hyperlocal advertising.
• Demonstrated proficiency in using AI tools to accelerate product work and media analytics.
• Strong financial analysis skills, including experience with P&L ownership and media cost modeling (CPM, CPC, CPL).
• Working knowledge of compliance requirements for digital marketing within regulated industries.
• Proven ability to lead complex projects and influence cross-functional stakeholders.

About the Company

Vericast is the financial institution performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement, and navigate change through the power of data, technology, and people. With 150 years of financial services expertise, Vericast provides advanced analytics and integrated solutions that enable better execution with agility, precision, and scale.