Product Director, Digital Channels

Responsibilities

• Manage the entire life cycle of the Digital Channels product portfolio, including strategy, planning, and P&L accountability for programmatic, paid search, and social channels.
• Lead cross-functional capability development projects involving technology, data, and agency partners to define MVPs and product requirements.
• Conduct financial analyses and develop pricing models to support strategic investment decisions and optimize media cost efficiency.
• Collaborate with senior leadership to set digital channel strategies aligned with financial goals and emerging advertising trends.
• Drive the go-to-market process for new digital offerings, including sales enablement, marketing collateral, and technical specifications.
• Evaluate new digital advertising opportunities and platform innovations while ensuring compliance with financial services regulatory requirements.

Requirements

• Bachelor's Degree required.
• 8+ years of leadership and management experience.
• Extensive expertise in digital media channels, specifically programmatic, paid search, paid social, and hyperlocal advertising.
• Proven proficiency in using AI tools to accelerate product work, such as capability documentation and media analytics.
• Experience in financial services advertising and navigating compliance requirements in regulated industries.
• Strong analytical and financial skills, including experience with P&L ownership and media cost modeling (CPM, CPC, CPL).
• Proficiency with Microsoft Office software.

Benefits

• Medical, dental, and vision coverage.
• Generous PTO allowance.
• Annual bonus incentive program.
• Life insurance and pet insurance.
• Employee assistance programs.

About the Company

Vericast is the financial institution performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement, and navigate change through the power of data, technology, and people. With 150 years of financial services expertise, we provide advanced analytics and integrated solutions that enable better execution with agility, precision, and scale.