Product Director, Digital Channels

Responsibilities

• Manage the entire life cycle of the Digital Channels product portfolio, including Programmatic, Paid Search, Paid Social, and Hyperlocal.
• Own the digital channel P&L and conduct financial analyses to assess product viability and pricing models.
• Lead cross-functional capability development projects involving technology, data, and agency partners.
• Develop and execute digital channel strategies aligned with long-term financial goals and market trends.
• Drive go-to-market processes for new capabilities, including sales enablement and marketing collateral.
• Utilize AI tools to accelerate capability definition, media analytics, and roadmap development.
• Evaluate new digital advertising opportunities while ensuring compliance with financial services regulations.

Requirements

• Bachelor's Degree required.
• 8+ years of leadership and management experience.
• Extensive expertise in digital media channels (Programmatic, Paid Search, Paid Social, and Hyperlocal).
• Demonstrated hands-on proficiency using AI tools to accelerate product workflows.
• Strong financial acumen with experience managing P&L and media cost modeling (CPM, CPC, CPL).
• Working knowledge of compliance requirements for digital marketing in regulated industries.
• Proven ability to lead complex, cross-functional projects and manage agency/platform relationships.

Preferred Qualifications

• Master's Degree.
• Direct experience in financial services advertising and product management.

Benefits

• Medical, dental, and vision coverage.
• Generous Paid Time Off (PTO) allowance.
• Annual bonus incentive program.
• Life insurance and pet insurance.
• Employee assistance programs.

About the Company

Vericast is the financial institution performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement, and navigate change through the power of data, technology, and people. With 150 years of financial services expertise, we provide advanced analytics and integrated solutions to help thousands of financial institutions achieve more.