Product Brand Manager

Responsibilities

• Own the Nordic product portfolio management, including strategy, growth plans, and the launch/book process.
• Drive 360-degree implementation (Online + Offline) in collaboration with business unit members and consumer engagement teams.
• Provide storytelling and commercial rationale for trade based on local consumer insights.
• Generate and analyze sell-out data to provide actionable recommendations.
• Act as the guardian of brand expression across all channels, including artworks, claim validation, and merchandising guidelines.
• Manage the paid media plan and ensure execution in collaboration with the Media Manager.

Requirements

• 3-5 years of marketing experience, preferably within the beauty industry.
• Strong understanding of skincare, including ingredients and current market trends.
• Good knowledge of the Nordic media landscape (both online and offline).
• Proficiency in Excel and a strong analytical mindset for working with numbers and consumer insights.
• Excellent communication skills and a detail-oriented approach to work.
• Fluency in English; proficiency in a Nordic language is preferred.
• An entrepreneurial spirit with the ability to work independently and as a team player.

Benefits

• High level of responsibility and ownership from the start.
• Individual career development plans and coaching leadership.
• Extensive catalogue of professional trainings and e-learnings.
• Competitive personnel benefits and modern office environments.
• A dynamic, international, and diverse working culture.

About the Company

L'Oréal is the world leader in beauty, pioneering the future of beauty tech. With 86,000 employees across 150 countries, we manage a unique portfolio of 36 iconic brands. We are committed to innovation, digital transformation, and sustainable development, striving to make a positive impact on the world and the planet.