Principal Specialist - Corporate Identity and Branding

Responsibilities

• Develop and implement brand strategies, development plans, and enhancement initiatives for the RTA brand.
• Enforce brand guidelines, including logo usage, brand personality, and correct application across all platforms.
• Lead marketing campaign planning, execution, and evaluation to increase brand awareness and stakeholder engagement.
• Manage corporate identity frameworks and develop new departmental identities as required to ensure visual consistency.
• Coordinate market research and public opinion studies to measure brand strength and corporate reputation.
• Monitor marketing performance through KPIs and ROI analysis for all advertising and branding activities.
• Oversee CSR and community engagement programs to support sustainable development and national identity.
• Collaborate with internal departments to design brand names and visual elements in alignment with legal and strategic requirements.
• Train internal teams on corporate identity processes, quality procedures, and innovation methods.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or Communication.
• Minimum of 11 years of professional experience with a Bachelor's degree, or 9 years with a Master's degree.
• Proven experience in managing CSR and community engagement programs.
• Strong skills in data analysis, reporting, and measuring marketing effectiveness.
• Expertise in marketing campaign planning, execution, and evaluation.
• Proficiency in project management and cross-functional stakeholder coordination.
• Experience in CRM and customer experience management.
• Ability to manage and evaluate budgets and financial plans.

About the Company

The Roads and Transport Authority (RTA) is responsible for planning and executing the transport and communications infrastructure in Dubai, ensuring a seamless and sustainable mobility experience for all residents and visitors.