Principal Programmatic Marketing Manager

Responsibilities

• Expand Mochi's existing online marketing efforts via programmatic advertising
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH)
• Collaborate with the marketing team on the marketing mix, integrated campaigns, and overall coordinated advertising strategy
• Work with design and brand to fulfill creative asset needs
• Partner with analytics to evaluate ongoing campaign performance, attribution, and testing results

Requirements

• 5+ years of experience in a performance-driven role planning and executing digital marketing campaigns
• Hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen)
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH
• Knowledge of remarketing and advanced targeting tactics (dynamic creative, CRM, site retargeting, etc.)
• Experience designing and running incremental tests with knowledge of media mix modeling (MMM) and multi-touch attribution (MTA)
• Proficiency in media research, analytics, and consumer trends

About the Company

Mochi Health is building an AI-driven marketplace that makes healthcare discoverable, connecting patients to the right providers, transparent pharmacy pricing, and affordable medications.