Principal Product Marketing Manager

Responsibilities

• Define and own the global positioning and messaging architecture for Sprinklr Service, articulating a differentiated "Platform + AI" narrative
• Lead global go-to-market (GTM) strategy for all product introductions, from 0-to-1 launches to incremental feature releases
• Develop core value propositions, messaging pillars, and competitive differentiation strategies for the entire Service portfolio
• Design programmatic sales plays, including land and expand motions, in collaboration with Sales Leadership
• Own corporate-level competitive positioning and partner with Competitive Intelligence to sharpen market standing
• Build Sprinklr's authoritative voice in the CCaaS market through high-impact thought leadership, industry research, and analyst briefings
• Develop foundational collateral including battle cards, sales decks, demo scripts, and ROI models
• Partner closely with Product Management on roadmap priorities and product narratives

Requirements

• 8–12 years of experience in Product Management or Product Marketing
• Deep expertise in the CCaaS (Contact Center as a Service), Contact Center, or Customer Service technology space
• Proven track record of owning and scaling positioning frameworks for complex B2B SaaS products
• Demonstrated success leading GTM strategies for enterprise-level solutions
• Strong storytelling and executive communication skills with the ability to engage CX leaders and industry analysts
• Deep understanding of AI and its impact on the customer service landscape
• Analytical and data-driven approach to strategic decision-making

About the Company

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM). We empower brands to deliver extraordinary experiences at scale across every customer touchpoint by combining human instinct with the speed and efficiency of AI. Today, over 1,900 enterprises and 60% of the Fortune 100 rely on Sprinklr to unify data, break down silos, and act on real-time insights.