Principal Product Manager

Responsibilities

• Own the product vision, strategy, and execution for TV media buying and execution
• Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
• Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
• Drive feature prioritization and trade-offs based on customer impact and business value
• Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership
• Monitor industry trends, competitive offerings, and emerging AI technologies
• Use data, customer feedback, and experimentation to iterate and optimize performance

Requirements

• 8+ years of product management experience in AdTech
• Deep expertise in streaming and programmatic CTV advertising
• Proven track record of shipping impactful products and building new capabilities
• Strong communication and influencing skills at the executive level
• Highly customer-centric with experience in user research and writing user stories
• Experience partnering with Design on prototyping and UX decisions
• Ability to operate in ambiguity and fast-moving environments

Preferred Qualifications

• Experience with linear TV advertising
• Experience working with AI/ML-powered products or data-driven optimization systems
• Familiarity with TV measurement, attribution, or identity challenges

Benefits

• Total compensation $190,000 - $225,000
• Equity compensation
• Health insurance coverage for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office
• Team building events

About the Company

Tatari is on a mission to revolutionize TV advertising through the intelligent application of AI and machine learning. The platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience.