Principal Product Manager, Pharma

Responsibilities

• Define and own the multi-year product strategy for the Health & Pharma vertical, including HCP targeting, DTC activation, and health identity.
• Identify white-space opportunities in emerging formats such as retail health, connected devices, and CTV.
• Drive the architecture of compliance and privacy frameworks in partnership with Legal, Privacy, and Policy teams.
• Define technical requirements for back-end systems, APIs, and data pipelines supporting health-specific data ingestion and identity resolution.
• Lead product integration strategies for new health data partnerships and ecosystem alliances.
• Serve as the internal authority on regulatory landscapes including HIPAA, FDA promotional guidelines, and NAI standards.
• Represent The Trade Desk as a thought leader with pharma brand leadership, agency holding groups, and industry bodies.

Requirements

• 15+ years of experience in digital media, adtech, or martech.
• 8+ years of deep, hands-on experience in healthcare media and marketing (HCP and DTC strategy).
• Expert knowledge of regulatory environments: HIPAA, HITECH, FDA promotional guidelines (OPDP), and NAI health data standards.
• Deep understanding of the health media data landscape, including health-native DSPs and specialty providers like IQVIA or Veeva.
• Technical fluency in API design, data pipeline architecture, and identity graphs.
• Proven track record of influencing executive-level stakeholders and delivering platform-level product strategies.

Preferred Qualifications

• Active participation in industry forums such as Pharma Marketing Network or DTC National.
• Familiarity with FDA/FTC enforcement actions and regulatory guidance updates within the pharma advertising industry.

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. Our technology helps advertisers reach the right audiences across the open internet—from streaming TV and podcasts to mobile apps and news.