Principal Product Manager

About the Company

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. We are a brand built on innovation, community, and culture, focusing on beautifully designed kettles, grinders, and brewing accessories.

Responsibilities

• Own the end-to-end product vision and long-term roadmap for Fellow’s brewing platform, including machines, accessories, and ecosystem features.
• Drive qualitative and quantitative research with home baristas and prosumers to uncover needs and opportunities.
• Own PRDs and requirements from early concept through launch, working closely with R&D and Product Engineering.
• Make explicit tradeoffs between cost, complexity, performance, and schedule.
• Lead cross-functional pods across R&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales.
• Own key elements of go-to-market strategy including positioning, messaging, pricing, and launch sequencing.
• Define success metrics such as adoption, NPS, margin, and attach rates.

Requirements

• 8–10+ years of Product Management experience, specifically as a senior individual contributor.
• Proven track record of shipping successful consumer hardware products.
• Demonstrated ability to own a product line P&L-level view (pricing, margin, mix).
• Strong technical fluency working with hardware, firmware, and software teams.
• Experience working with brand and marketing teams on premium consumer product positioning.
• Exceptional communication skills for executive and board-level audiences.
• Deep customer empathy and passion for coffee brewing quality.

Preferred Qualifications

• Experience in coffee, kitchen appliances, or prosumer devices is a strong plus.